Designations Create Distinctions: Baby Boomers Need YOU (SRES® Course This Week)

New month = new goals! And this month, we can help you do more than just set goals, we can help you achieve them. If you have been wanting to help more clients, are passionate about working with those aged 50+ and/or love growing your professional network – this week’s Senior Real Estate Specialist (SRES)® course is for you.

Join us via Zoom on August 4th and 5th from 9am-5pm for a virtual, engaging and beneficial training program which serves as the first step in earning the prestigious SRES® designation. Earlier this year, The Post & Courier reported that Baby Boomers are likely to make 3 more home purchases in their lifetime, making this the perfect time and your home the perfect place to certify your expertise in supporting older adults.

View key course take-a-ways in last week’s blog HERE, and register TODAY!

Let’s DO this!

Bobbi

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

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Monday Market Update: 6 Reasons Why It Is A Strong Time To Sell

Hello & Happy August! In scouring market news for you this week, I could not help but agree with a word that Realtor.com used to describe the current market: strange. In a time marked by such economic turmoil and global health challenges, the housing market has hit some big milestones – and that equates to big opportunities for sellers. It is understandable that many potential sellers have hit the pause button given these uncertain times – but the pandemic has solidified one certainty which is that home is now more important than ever. Buyers now outnumber sellers in the housing market, creating demand and home price gains that exceed pre-pandemic levels.

If you have been thinking of selling, check out the 6 reasons why NAR® declares that “In Spite of It All, Summer 2020 Is a Great Time to Sell Your Home.” You can also view the video with commentary by NAR® Chief Economist Danielle Hale HERE.

#1: Buyer demand is back – with a vengeance. Demand is strongest in suburbs and smaller, cheaper cities on account of remote work trends.

#2: Home inventory remains at an all-time low (27% lower than a year earlier as of June 2020).

#3: Prices are up on account of the supply and demand imbalance. Nationally, home prices are up 7.7%, surpassing pre-pandemic prices in many areas.

#4: Low interest rates are motivating buyers and making moving-up more attainable!

#5: Slow signs of economic recovery are on the way and jobs are slowly coming back, which creates consumer momentum for purchases such as homes.

#6: People’s needs have changed on account of spending an increased amount of time at home. Needs such as more square footage, a dedicated home office and outdoor space are now more important than ever.

RELATED RESOURCE: Be sure to check out the Housing Market Recovery Index for data calculated per week; there is also the capability to filter the stats by several Bay Area metros.

If you would like to re-evaluate your own plans to sell and transition into a better lifestyle or home for your own current needs, please do not hesitate to reach out!

All my best,

Bobbi

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

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Senior Spotlight: Good News Data Drop

They say that good news travels fast – but we are not so sure that every media outlet is subscribing to that philosophy. So on that note, we are here to make sure the good stuff gets to your virtual doorstep; we have rounded up some exciting news for older adults via some recent reads. Here you go…

#1: Business Insider has reported that Americans are working longer than ever before – and identified 10 cities that are an ideal fit for those who are not retiring early. And guess what?! San Francisco is #4 on the list – with an estimated 4,500+ open jobs for those 45 and over. Read the rankings and the methodology HERE.

#2: AARP shared some amazing news with regards to three intergenerational activities that are lifting the spirits of isolated older Americans during COVID-19. The three spotlighted programs prove that younger generations can and DO make a difference by adapting virtual platforms to the needs of older adults during this unprecedented period in which pandemic meets technology. Learn more about ‘Lifting Hearts With The Arts’, ‘Meals Together’ and ‘Dancing Hearts Live!’ HERE.

#3: Next Avenue reports that as of July 15th, 30 states and Washington DC have begun to allow in-person visits to nursing homes and assisted living communities after a LONG 4 months of isolation for residents. Safety precautions are (of course!) in place, with most taking temperatures and completing screening questionnaires, requiring visits to be outdoors, maintaining a social distance of 6 feet and instituting mask-wearing. But regardless, there is nothing like a family visit no matter what it takes to make it happen! Read more HERE.

#4: Medical News Today shared the results of a poll among 2,000 individuals aged 50-80 and found that ‘…two-thirds of people over the age of 50 say that life as an older person is better than they thought it would be.’ 67% of respondents declared that their feelings about age have become more positive over the years; 88% feel more comfortable being themselves now that they are older; 80% feel a strong sense of purpose. No wonder they call these the Golden Years! Enjoy the full story HERE.

#5: Forbes Contributor Sara Zeff Geber has shared that there is an exciting entry into the older adult menu of housing options called ‘Active Adult.’ She states that the ‘Active Adult model fits nicely between the urban, rural, or suburban single-family home and traditional senior living.’ This concept is much more affordable than traditional independent living senior options, provides a convenient lock and leave lifestyle for those who love to travel and offers varying amenities and activities. Explore this up and coming community type HERE.

If you have good news OR have read good news, I’d love to hear all about it! Feel free to email me at bobbi@bobbidecker.com – anytime!

All my best,

Bobbi

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

Posted in Living Longer, Living Better, Senior Spotlight | Leave a comment

Designations Create Distinctions: SILVAR Invites You To Earn Your SRES® / August 4th & 5th

The Silicon Valley Association of Realtors is pleased to host the Senior Real Estate Specialist (SRES)®  NAR® Designation Course August 4th & 5th via ZOOM. You are invited to join AND enjoy a special, discounted rate in collaboration with NAR’s special programs offerings through the month of August!

As an AARP approved & recommended designation, this distinction is key to supporting the majority of homeowners in our population whom are over aged 50 and may desire/need to move due to lifestyle opportunities and changes.

Register: https://www.silvar.org/event_seniors-real-estate-specialist-sres-1076.htm

KEY TAKEAWAYS

*Identify demographic generational groups based on age.

*Challenge stereotypes about older adults’ activities and interests.

*Consider how economic challenges affect retirement plans.

*Acquaint clients and customers with desirable community and home features for aging in place.

*Apply knowledge of age-based homeownership cycle in order to help clients and customers find homes that fit their preferences, life stage, and needs.

*Distinguish between types of elder housing options that offer assistive services.

*Identify situations in which a home equity conversion (HECM) mortgage would be helpful and appropriate.

*Gain an overview of tax issues of concern for 50+ clients and customers.

*Avoid inappropriate involvement in family matters and maintain focus on the real estate transaction.

*Develop business building outreach methods for gaining and communicating with the 50+ market.

*Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.

Register online TODAY; see you online!

Bobbi

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

 

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Monday Market Update: Gracious, Ground-Level Waterfront Living Awaits

937 Shoreline Drive is more than a home – it’s a waterfront lifestyle, an interior designer’s dream and the actualization of modern grace and convenience. JUST LISTED last week, this stunning San Mateo residence offers comfortable & stylish living, breathtaking views and feels like your own exclusive escape!

Located in the highly sought-after Harbortown community in San Mateo, 937 Shoreline Drive features refined, waterfront, ground floor living. This one-level B-3 floor plan includes a 1-car attached garage in addition to an abundance of decorator touches throughout.

PROPERTY FEATURES

| 2BR / 2BA / 1,165 sq. ft.

| Stunning hardwood floors and plantation shutters.

| Fabulously upgraded kitchen features cherry-wood cabinets, state of the art appliances & counter tops.

| Custom bar area.

| Living & dining rooms which open to 2 waterfront patios.

| Spacious master suite with private patio, plus 2nd bedroom (also ideal for a home office or den) with patio access.

| Two modern, completely remodeled baths.

| Crown molding, baseboards & speakers complete the package.

COMMUNITY FEATURES

| 3 pools (one heated & enclosed year-round).

| 2 tennis courts.

| Clubhouse, sport court & community garden.

| Walking paths which encircle the San Mateo Lagoon.

| New roofs installed 2019-2020 (entire complex).

| Dog-friendly!

| Centrally located to traffic corridors, parks, dining, shopping & major employers Gilead, PlayStation & Visa just to name a few.

Offered At: $1,148,000

EXPLORE: http://www.937shoreline.com/

To request a showing, please call ASAP (your personal paradise awaits!):

Bobbi Decker | 650.346.5352 | bobbi@bobbidecker.com | License #00607999

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Senior Spotlight: 5 Reasons To Retire In Italy

Let’s talk about something fun this week… inspired by a recent article in US News & World Report. Have you ever wanted to visit Italy? Have you ever taken a trip to Italy and never wanted to come back…? Have you ever considered an offshore retirement? Then we have some great information for you!

According to Smart Asset, housing costs 46.58% less than the US, foreign income tax rates in Italy are generally low, healthcare is ranked #2 in the world according to WHO and serious crime ‘is far from common’. You should of course always consult with a financial advisor and tax professional, as these considerations are for informational purposes only.

“Retirement in Italy tops the charts for overall quality of life,” based on the Us News and World Report feature titled ‘How To Retire In Italy’. Here are 5 highlights we’ve selected just for you, though we encourage you to read the article in full here.

#1: Fabulous Feasts: “A full Italian meal includes five courses, each savored leisurely. And no meal would be complete without a coffee at the end.”

#2: Accessible Art, History & Scenery (Dig For Undiscovered Regions!): “Abruzzo is one of the best values in Europe. Like Tuscany, Abruzzo has history, art, delicious cuisine and beautiful scenery that changes with the seasons. However, unlike Tuscany, this region remains undiscovered, meaning the cost for everything from dinner out to a rustic farmhouse is much lower than in other parts of Italy and the European Union.”

#3: Double Taxation Treaties Apply: “Italy taxes worldwide income but has double-taxation treaties in place with several countries, including the United States and Canada, meaning you shouldn’t pay tax twice on your income.”

#4: Fun For Furry Family Friends: “Italy is very dog-friendly. It’s not uncommon to see dogs seated at dining tables in restaurants alongside their owners.” (Vaccines, microchipping and veterinary certificates required.)

#5: Healthcare Options: “Italy’s health care system, known as Servizio Sanitario Nazionale, offers affordable and often free, high-quality care. As a non-EU citizen, you can gain access to the public system, which covers tests, medications, surgeries and hospitalizations, by paying a small yearly fee. You can also opt for private health coverage, which allows you to choose your doctor and to be treated in private hospitals.”

If you have any questions at all about offshore retirement in Italy or elsewhere – please do not hesitate to reach out. As a Certified International Property Specialist (CIPS)®and instructor for the CIPS® 5-Day Institute, I am more than happy to support you. (And as an avid traveler and global property enthusiast – I may even think about joining you!)

How to Retire in Italy / Smart Asset / US News & Word Report

All my best,

Bobbi

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

Posted in Living Longer, Living Better, Senior Spotlight | Leave a comment

Monday Market Update: Last Year vs. This Year

The SF Gate recently posted an intriguing Q&A with local agents on how Bay Area real estate trends now compare to what was happening at this time last year. If you think prices are way down and buyers have fled the market – it might be time to think again!

In general, market demand is ‘exceptionally high’ – likely on account of historic low rates, a volatile stock market and a very uncertain election on the way. Volume is down as COVID-19 impacted many situations and desires to list, but prices are up because demand is high.

Here are the actual year to year stats…

| The California Association of Realtors® reports that SF Bay Area median home prices are up 4.2% year-over-year, and have risen 7.1% year-over-year in San Mateo County.

| Year-to-year sales are down -7.8% in the SF Bay Area and -11.2% in San Mateo County; less inventory means less sales of course.

| Last year there were public open houses and set ‘marketing periods’ – this year there are none. Virtual tours and private showings requiring pre-approvals are now ‘in’. Yet agents report that most houses are selling within days and not weeks.

| The sales-to-list price ratio is now 100% in the SF Bay Area and San Mateo County. Last year in the same time period, the figures were the same (100%) for the Bay Area, and 102% in San Mateo.

| With regards to price per square foot, SFH’s are selling for $568/sq. ft. compared to $524 last year in the SF Bay Area, and $1,000 sq. ft. now vs. $995 last year in San Mateo County.

| Also last year, March and April were the ‘hot’ months which this year were marked by the shutdown, so our traditional ‘spring’ selling season is heating up in summer.

Resources:

Sound Off: How does the current Bay Area real estate market compare with this time of year during previous years?

CAR® Current Sales & Price Statistics

I hope you enjoyed a little good news when we compare this year to last year. There are silver linings, and the concept of home has become more important than ever. I know that we are more than grateful for ours…

Bobbi, Buddy & Honey B

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

 

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Senior Spotlight: What Marketers Get ALL Wrong

Are you ready to hear a bizarre truth: Individuals over age 50 represent 70% of consumer spending, yet they are only 20% of the generations depicted in media and commercials. Worse yet, aging adults are rarely accurately represented, an important topic brought to light in a recent article titled ‘How Ads Do a Terrible Job Portraying Older Adults’ on Next Avenue.

The article cites just a few among countless examples of how the media inaccurately portrays older adults – absent minded, careless, financially irresponsible and not valued at all. Lori Bitter, author of ‘The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap’ states that, sadly, ““The one thing I hear all the time from older people is they don’t see themselves in anything that’s being advertised on television.”

But, why?

The Next Avenue article explains that America’s obsession with youth was ‘ironically formulated and solidified when boomers were young’ and for that reason ‘most marketers direct much of their attention to millennials and Gen Zers.’ And since most marketers are well under 50 themselves, the ageism depicted in marketing is rooted more in ignorance, inexperience and insensitivity than overt bias and prejudice. But it still needs to stop.

What could help…?

In short, marketing teams could benefit from individuals of more diverse ages, lifestyles, backgrounds and experiences. In addition, increased research and insights into what retirees authentically want and need could change the way older adults are not only marketed to, but supported accordingly.

We would LOVE to hear what brands and products are most helpful to you or anyone you know who is over 50. What brands make you feel valued, respected and wanting to invest in them because they have invested in YOU?

We encourage you to read ‘How Ads Do a Terrible Job Portraying Older Adults’ in full on Next Avenue. It changed how we see commercials and we think it may do the same for you!

All my best,
Bobbi & Team

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

Posted in Living Longer, Living Better, Senior Spotlight | Comments Off on Senior Spotlight: What Marketers Get ALL Wrong

Designations Create Distinctions: SRES®, SRS® & CIPS® Coming Your Way

Distinguish Yourself… Straight From Your Home 

This summer we are focused on the power of what we CAN do to help our neighbors, our communities and our clients. We are inviting all real estate agents from  the Bay Area and far beyond to empower their businesses with the power of NAR® Designations this summer via ZOOM! Check out our upcoming courses below and let us know if you have any questions!

SRES®: Sacramento Assoc. of Realtors

When: July 21 at 9:00 AM – Jul 22 at 4:30 AM

What: The Seniors Real Estate Designation: Where the Future Takes Shape – This demographic is where the listings will be coming from for the next 20 years. “Baby Boomers” are turning 65 at a rate of 100,000 a day. They often need to downsize by buying a smaller one story property or moving to assisted living.

Register HERE 

_ _ _

SRS® Course: California Association of Realtors

When: Aug 18 at 8:30 AM – Aug 19 at 4:30 PM

What: The Seller Representative Specialist (SRS) designation is the premier credential in seller representation.  It is designed to elevate professional standards and enhance personal performance.  The designation is awarded to real estate practitioners by the Real Estate Business Institute (REBI) who meet specific educational and practical experience criteria.

Learn More: https://www.nar.realtor/education/designations-and-certifications/srs

To Enroll: Please email Buddy@buddysaupe.com

_ _ _

CIPS® Institute: SILVAR

When: September 21-25 8:30am – 5pm

What: Learn how to expand your global real estate business and earn the National Association of REALTORS® CIPS designation. The CIPS Institute provides training in international business issues, including currency conversion, cultural awareness, legal and tax requirements, ownership and transaction principles of international real estate, and specifics about the real estate markets in Europe, the Americas, and Asia.

Early Bird cost for the entire CIPS Institute, which includes five courses, is $450 for the paperless option and $500 for the paper version (printed manual for each of the five courses) through June 15. Regular price is $600 (paperless)/$650 (paper). The CIPS Institute is open to both members and non-members. For the paperless option, members may enroll online at ims.silvar.org. Non-members and those who want the paper option may register by contacting SILVAR Public Affairs and Communications Director Rose Meily at rmeily@silvar.org.

Register HERE 

_ _ _

Cheers to an amazing summer that sets you up for success in every season ahead,

Bobbi

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

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Monday Market Update: Pets Play A BIG Role In Real Estate

One silver lining of the recent shelter-in-place protocol has been the skyrocketing increases in pet foster and adoption rates. In fact, the San Francisco SPCA now has a waiting list of 5,000 people waiting to foster animals in need! Moreover, RIS Media recently reported that 95% of pet-owning survey respondents stated that their pet played a role in selecting as home.

In March 2020, Realtor.com completed a survey pertaining to homes and pet ownership on more than 2,000 buyers who planned on purchasing a residence in the next 12 months. Findings include:

| 82% of respondents were pet owners (61 percent were dog owners, 45 percent were cat owners, 12 percent were fish owners and 9 percent had birds).

| 84 percent ranked their pets’ needs as “extremely important” or “very important” in their home-search.

| Less than 5 percent said their animal’s needs were unimportant.

In a similar study conducted in 2018, 75% of respondents said that they would pass on the perfect home IF it did not meet their pet’s needs. Also interesting was that pets are an important consideration for buyers of all age groups from those 18 to 55+.

What pet-friendly features are most important in a home to you? The basics are of course a community that allows pets, as well as a fenced yard. Other considerations include a home’s location (Is the home on a high-traffic street? Is it walking distance to parks and trails?), the number of stairs and levels (an important aspect for aging pets and owners alike!) and maybe even the type of flooring and wall coverings (which can be modified of course).

As you can see in the photo of HoneyB below… a place for a soft bed (close to her beloved owners!) is key – especially after a long day at the groomers. Sporting those new bows is hard work after all. 😉

We are happy to help you and your pets make a move that is right for you – so please do not hesitate to reach out with any questions, at any time.

Resources Used:

Realtor.com Report: How Much Pets Matter When Buying a Home

SF Residents Share The Unexpected Delights And Discoveries Of Shelter In Place

All our best,

Bobbi, Buddy & HoneyB

Bobbi Decker
DRE#00607999
Broker Associate
650.346.5352 cell
650.577.3127 efax
www.bobbidecker.com
NAR Instructor….“Designations Create Distinctions”
CIPS, SRS, ABR, CRS, SRES, GRI, CLHMS,
REI, AHWD, RSPS, MSLG

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit: http://portal.hud.gov/

Posted in Monday Market Updates | Comments Off on Monday Market Update: Pets Play A BIG Role In Real Estate