Designations Create Distinctions: Why Do My Parents Need A ‘Senior Real Estate Specialist’?

If you have been following our blog’s Senior Spotlight or our Designations Create Distinctions series, then you know that 10,000 people are turning 65 every day. As an agent and industry educator, I am  dedicated to preparing members of the real estate industry for this unprecedented milestone. This week, I wanted to address a question that you are likely to hear and be more than prepared to answer once you earn your SRES® designation! (My next class is March 13th & 14th at SAMCAR, and Earlybird Registration pricing ends this month! Sign-up today! )

“So, why does my mom or dad need to consider using a Senior Real Estate Specialist (SRES®)? Don’t all agents help people of all ages?”

In short… yes, any agent CAN work with a senior, but not EVERY agent is trained in the unique needs of selling a lifelong home and/or managing the countless facets of this major life transition. At the end of the day, it comes back to the fact that it’s not about who wants to help you – but who is best equipped to help you. The result is less stress, a smother transition and a serious code of ethics.

Stressed Old people Small

The National Association of Realtors summarizes the benefits of an SRES® agent as follows:

| A customized approach to your situation, working to fit your living situation in with your overall life plan

Expertise and patience throughout the transaction

An awareness of options and a network of solid, reliable referrals to help you in the process

A variety of choices to reduce out of pocket expenses, gain cash, or create or defer income streams to either stay independent or obtain financial assistance

In my personal experience, these are the key advantages of working with an SRES® designee differs instead of a traditional real estate agent:

| Pricing & Market Strategies.

Many seniors have lived in their homes a long time, and have withstood varying economic climates and dynamic market changes. An agent with the SRES designation not only has expertise in the current market conditions, but has the education to evaluate your home’s condition, actual market value and desired features today…to determine how it measures up against the competition. The result is a comprehensive marketing strategy that aims for the best possible return on your investment.

| Making The Move…Easier.

Moving is never an easy task; moving a home with 30 years of memories and 20 years of raising kids, cats and dogs is even harder. SRES designees can assemble the team you need to make a move of any distance and size. With access to senior move managers, 1031 exchange specialists, home stagers, attorneys and lenders…you will feel surrounded with support every step of the way. Who doesn’t want life made easier during a move…?!

| Transition Task Mastering.

Whether you are moving down the street to a smaller home, relocating to a dream home in another city or entering a senior community – SRES designees are familiar with the processes of downsizing, decluttering and detailing the steps of each type of move. From helping you create a feasible timeline, to helping you define where and how to get started…your SRES designee is a ready, willing and able transition task master! It’s a bit like choosing a caterer for your wedding; would you opt for the corporate caterer who serves 3 companies, or the one whose catered 50+ weddings at 50+ different locations? Trust us, experience and flexibility are the perfect mix when a transition is upon you!

If you know an amazing agent who wants to make an amazing difference in the lives of seniors… please have them sign-up HERE or email for more info!

All my best,


Bobbi Decker, SRES®, CIPS®
Broker Associate, Today Sotheby’s International Realty
Bobbi Decker & Associates
BRE 00607999
p. 650.346.5352

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit:



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