Designations Create Distinctions: Why Would A Seller Find Value In A Senior Real Estate Specialist?

July sres

SAVE The Date: July 11th & 12th… Can’t Wait To See You! 

Register Today! 

If you follow our blog – you probably know what SRES stands for (it’s not ‘Seniors Reading Excellent Stuff’ or ‘Solutions Really Easy & Simple’…though it could be), it’s …Senior Real Estate Specialist! And as an SRES® myself (for a very long time!), I am also a proud instructor of the SRES® course!

With my next session at SAMCAR next month, I consider this the ideal time to remind ourselves that our age does not define WHO we are, but it can certainly impact WHAT we need. So if you have ever wondered exactly why the needs of the 50+ population are so important when it comes to housing, here are 3 key ways that a SRES designee differs from the traditional real estate agent:

1.Pricing & Market Strategies. Many seniors have lived in their homes a long time, and have withstood varying economic climates and dynamic market changes. An agent with the SRES designation not only has expertise in the current market conditions, but has the education to evaluate your home’s condition, actual market value and desired features today…to determine how it measures up against the competition. The result is a comprehensive marketing strategy that aims for the best possible return on your investment.

2.Making The Move…Easier. Moving is never an easy task; moving a home with 30 years of memories and 20 years of raising kids, cats and dogs is even harder. SRES designees can assemble the team you need to make a move of any distance and size. With access to senior move managers, 1031 exchange specialists, home stagers, attorneys and lenders…you will feel surrounded with support every step of the way. Who doesn’t want life made easier during a move…?!

3.Transition Task Mastering. Whether you are moving down the street to a smaller home, relocating to a dream home in another city or entering a senior community – SRES designees are familiar with the processes of downsizing, de-cluttering and detailing the steps of each type of move. From helping you create a feasible timeline, to helping you define where and how to get started…your SRES designee is a ready, willing and able transition task master! It’s a bit like choosing a caterer for your wedding; would you opt for the corporate caterer who serves 3 companies, or the one whose catered 50+ weddings at 50+ different locations? Trust us, experience and flexibility are the perfect mix when a transition is upon you!

If you have any questions about how working with a SRES designee can benefit you or someone you know, please don’t hesitate to reach out!
If you are an agent who is committed to the future of real estate and serving our growing, aging population with the highest levels of care and expertise, please join me to earn your certification on July 11th & 12th!


Secure your spot AND pay the lowest registration fee! 

All my best,


Bobbi Decker, SRES®, CIPS®
Broker Associate, Today Sotheby’s International Realty
Bobbi Decker & Associates
BRE 00607999
p. 650.346.5352
Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit:

This entry was posted in Designations Create Distinctions, Designations Create Distinctions, Designations Create Distinctions, Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *