Monday Market Update: Why Buyers Buy (Top 5)

There is no ONE reason to buy a home, right? It really is the perfect storm so to speak of timing, location, affordability and the like. But we all know that some factors are more important than others.. and this week we are sharing what 5 factors rank highest for buyers in California according to our friends at CAR®! 

BUYERS: As you review the factors below… do they sound familiar?! We find that each buyer applies a little different weight to each factor – because every lifestyle is as different as the home that we each seek.

SELLERS: As you consider who may buy your home and why, does any of the below data surprise you? While the media is quick to point out rates as a real estate make or break, in reality – it’s not the #1 reason why people buy a home or not. A truly qualified and well-guided buyer is unlikely to throw away the benefits of home ownership over an eighth or quarter point rate increase. While it may impact their down payment strategy or loan type, it may not lessen their commitment to the American Dream.


Extra Credit: What made you pull the trigger in buying your first home?! Shoot me an email at and I’ll tell you what motivated me into the market myself… ;).

Resource Used: Homebuying Decisions

All my best,


Bobbi Decker, SRES®, CIPS®
Broker Associate, Today Sotheby’s International Realty
Bobbi Decker & Associates
BRE 00607999
p. 650.346.5352

Bobbi Decker & Associates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. For more information, please visit:



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